New 'Uber HeroCar' now available in Guangzhou.

New ‘Uber HeroCar’ now available in Guangzhou. Image by Julien GONG Min / CC BY 2.0

Private taxi service Uber has enlisted the help of superheros to promote its services in Guangzhou, China. Drivers dressed as Black Widow, Iron Man and the Hulk carted passengers around the city in Avengers-themed cars during a two-day campaign dubbed the ‘Uber HeroCar’. The campaign comes after a recent raid of Uber’s Guangzhou offices by Chinese authorities in an apparent crackdown on private car services. Read more: