Europe, Editor’s Pick

In the fashion world, it’s not unusual for brands to try and outdo one another with bigger, wilder and more fabulous shows. After all, in the digital age, novelty is currency and the most unusual or spectacular shows always get the most attention online. However, Italian fashion house Fendi might have outdone themselves with their 90th birthday celebrations tonight in Rome as they’ve built a runway in the Trevi Fountain.

 

 

Yep, a clear perspex catwalk has been erected in the water, and models will sashay in front of the sculptures crafted by Nicola Salvi back in the 18th century. They say if you throw a coin in the fountain, it means you will definitely return to the Eternal City, but if you’re a model and you fall in, what does that mean?!

 

Kendall Jenner is one of the models walking in the show, and she was pictured rehearsing on the runway on Wednesday evening. Creative Director of Fendi Karl Lagerfeld was also there to oversee proceedings.

 

A photo posted by Sebastien Jondeau (@bentoub) on Jul 6, 2016 at 12:58pm PDT

 

Pietro Beccari, FENDI Chairman and CEO, said: “A Fashion Show in Rome at the Trevi Fountain is the best way to celebrate FENDI’s 90 years anniversary as it expresses our  roots and DNA while transmitting daring creativity and craftsmanship. The Trevi fountain is a unique place and it represents FENDI  preservation of values, tradition and historic patronage while looking towards the future.”

 

Trevi Fountain.

Trevi Fountain.