Game of Thrones-themed tourist drive for Ireland

Tourism Ireland created large footprints in the sand at Portstewart Strand, as part of Tourism Ireland’s Game of Thrones campaign. Image by William Cherry/Presseye/PA Wire

Tourism Ireland created large footprints in the sand at Portstewart Strand at the start of their Game of Thrones campaign. The imprints were left by a team of Dutch sand sculptors as part of a promotional stunt. The footsteps were the latest element of a marketing campaign to highlight Northern Ireland as the location where much of hit HBO fantasy drama Game of Thrones is filmed.

The tourist board, in conjunction with HBO, is organising a series of Game of Thrones-themed stunts across the region. Niall Gibbons, chief executive of Tourism Ireland, said: “We are delighted to continue our partnership with HBO in 2015, to highlight Northern Ireland and its beautiful landscape – through the exciting events of Game of Thrones – on the global stage”.

(Press Association)