Rudolph the red-nosed reindeer has taken a new twist this year – becoming the red-nosed draydeer.

Wiltshire company delivers beer by sleigh for the festive season.

Wiltshire company delivers beer by sleigh for the festive season. Image by Heather Sunderland / CC BY 2.0

Two reindeer – named Cupid and Comet – have been delivering beer by sleigh to pubs in Wiltshire in time for Christmas. The unusual transport method has been adopted by the Holt-based Box Steam Brewery, which is aiming to add a little festive magic to its daily rounds and reduce its carbon hoofprint into the bargain.

(Press Association)