The world’s first virtual reality store is set to open in Copenhagen’s trendy Kødbyen district on Friday.

Kødbyen, Copenhagen.

Kødbyen, Copenhagen. Image by La Citta Vita / CC BY-SA 2.0

‘Shoppers’ will be able to drop by the store, called Khora, and try a number of virtual experiences such as ‘visiting Mars’ and ‘entering a Van Gogh painting’ for 199 kroner (around £20/US$30) per 30 minutes. Alternatively visitors can purchase their own virtual reality headsets that work in conjunction with their smartphone. Khora will also offer spaces for virtual reality start-ups and visiting school groups. Read more: thelocal.dk