A Tube station is to be named after a sponsor for the first time – but just for one day.

Canada Water is to be called Buxton Water for one day.

Canada Water is to be called Buxton Water for one day. Image by Nestle Waters UK/PA Wire

In a deal worth £110,000 to Transport for London (TfL), Canada Water on the Underground’s Jubilee line is to be called Buxton Water – on the day of the London Marathon on Sunday.

The Derbyshire-based company is one of the Marathon’s sponsors, supplying the water for the runners. With the change only lasting 24 hours, Tube maps are not being altered and the name outside the station is not being changed.

(Press Association)